iDO is the latest brainchild of Miniconf, a company devoted to children’s apparel, founded in 1987 thanks to the inspiration of its current president, Giovanni Basagni in Ortignano, eastern Tuscany. Miniconf is a sector leader, thanks to its brands and to the fact that it has focused on a multichannel distribution, an attention to new technologies, cutting-edge logistics, and a truly unique capacity for listening to the market and consumers. In April 2015 Miniconf was awarded the prestigious ELITE certificate of Italian Stock Exchange (London Stock Exchange Group).

IDO's mission is to dress children with attractive, qualitative, practical, comfortable, safe garments and at the same time to pay the utmost attention to customers, partners and the environment. The company has UNI EN ISO 14001 certification.